Influencer & Content Lead

About Equito

Equito is a disruptive Spanish fintech/proptech revolutionizing the real estate sector. Our mission is to democratize real estate investment, enabling anyone to invest in properties starting from 100 € in just 2 minutes and receive monthly rental income.

We currently have 225,000 app downloads, €19 million in assets under management, 100 properties under management, and an average annual return of +9.5%.

As an Influencer & Content Lead, your mission will be to build trust and desire to invest through authentic, high-impact storytelling. You will manage influencer partnerships end-to-end and create content that connects emotionally with our audience, turning awareness into confidence — and confidence into investment.

You’ll play a key role in how Equito shows up across digital channels, ensuring that our brand remains visible, credible, and inspiring.

Your responsibilities:

• Source, negotiate, and manage influencer partnerships to ensure authentic, high-performing collaborations aligned with Equito’s messaging.

• Develop and produce social content (scripts, shoots, edits) that educates, inspires, and builds trust.

• Plan and lead content shoots — from concept and scripting to on-site coordination — showcasing properties, team culture, and customer stories.

• Manage the editorial calendar and posting rhythm across TikTok, Instagram, YouTube, and other platforms to ensure consistent visibility.

• Track performance metrics and optimize influencer and content strategies based on insights.

• Maintain a strong brand voice and storytelling framework consistent with Equito’s mission and credibility standards.

• Coordinate with the Performance Manager to transform top-performing influencer and organic content into paid ads (UGC → paid media).

• Build and manage a roster of recurring creators and brand ambassadors to foster long-term trust.

• Stay ahead of social trends and platform algorithms, adapting content formats and messages to maximize reach and engagement.

• Ensure all content complies with legal and financial communication standards, especially regarding investment claims.

What we’re looking for:

• Minimum of 4 years of experience in social-first content creation, influencer management, or brand storytelling, preferably gained in startups or scale-ups within the fintech, proptech, or fast-growing digital sectors.

• Degree in Marketing, Business, or related fields.

• Native-level Spanish and fluent English.

• Proven experience creating short-form video content (from scripting to editing).

• Strong track record managing influencers/creators end-to-end.

• Deep understanding of TikTok, Instagram Reels, and YouTube Shorts content styles.

• Data-driven mindset: ability to track, analyze, and optimize performance.

• Storyteller mindset: able to communicate complex ideas simply and emotionally.

• Hands-on, proactive, and self-driven approach.

• Strong aesthetic sense and authenticity in content creation.

• Comfortable appearing on camera.

What do we offer?

• An experience in a fast-growing start-up.

• The possibility of taking on more responsibility and growing within the company.

• A competitive gross salary based on the experience of the candidate.

• Work with a young and dynamic team.

• Private health insurance.

• Flexible remuneration with restaurant card.