Social Media Manager

About Equito

Equito is a disruptive Spanish fintech/proptech revolutionizing the real estate sector. Our mission is to democratize real estate investment, enabling anyone to invest in properties starting from 100 € in just 2 minutes and receive monthly rental income.

We currently have 225,000 app downloads, €19 million in assets under management, 100 properties under management, and an average annual return of +9.5%.

As a Social Media Manager, your mission will be to build trust and desire to invest by creating authentic, high-impact content and managing social media channels and influencer partnerships end-to-end. You will ensure Equito is consistently visible, relatable, and credible across platforms—turning awareness into confidence, and confidence into investment.

This role is hands-on, creative, and highly strategic, ideal for someone who understands social-first communication, moves fast, and knows how to make people trust and engage with a brand.

Your responsibilities:

• Own Equito’s social media channels (TikTok, Instagram, YouTube Shorts, X/LinkedIn where relevant).

• Create and execute a monthly content calendar aligned with company priorities (properties, education, trust, product updates).

• Write scripts, develop posts, and publish consistently—short-form content first.

• Produce short-form video content end-to-end: scripting, shooting, editing, captions, and hooks.

• Develop templates and scalable creative formats (series, recurring hooks, repurposing systems).

• Collaborate with internal teams to gather content inputs (new properties, investor updates, product news, FAQs).

• Source, negotiate, and manage influencer partnerships to ensure authentic, high-performing collaborations aligned with Equito’s messaging.

• Track performance metrics and interpret data (retention, watch time, saves/shares, visits, clicks).

• Run lightweight experiments across formats, hooks, posting times, and content pillars.

• Share weekly insights and propose improvements based on performance.

• Coordinate with the Performance Manager to transform top-performing content into paid ads.

What we’re looking for:

• Minimum 2+ years of experience in social-first content creation, influencer management, or brand storytelling (agency or fast-growth startup preferred).

• Degree in Marketing, Business, Communications, or equivalent experience.

• Native or very strong Spanish and fluent English.

• Strong experience producing short-form video content (scripting → shooting → editing).

• Proven ability to manage influencers/creators end-to-end (sourcing, briefing, negotiating).

• Deep understanding of TikTok, Instagram Reels, and YouTube Shorts content styles.

• Ability to analyze performance metrics and optimize content based on insights.

• Strong storytelling skills.

• Hands-on, proactive, fast executor with strong autonomy.

• High creative taste and an authentic sense.

• Comfortable speaking and appearing on camera.

• Experience in startups or scale-ups, ideally in fintech or proptech, is a plus.

What do we offer?

• An experience in a fast-growing start-up.

• A competitive gross salary based on the experience of the candidate.

• Work with a young and dynamic team.

• Learning budget so you can continue developing your skills.

• Hybrid workplace, with the option to work from home one day per week between Tuesday and Thursday.

• Ticket restaurant through a flexible compensation plan that enables you to optimize taxes by allocating part of your salary to meals.

• Private health insurance, available after your probation period.